Our client is a well established US based supplier of agronomic related products and technologies.
Position Information
The Territory Manager accelerates sales growth within an assigned region by developing strategic customer relationships, driving product adoption, and expanding the company’s presence in the grower and agronomy markets. This role partners closely with Sales, Marketing, Customer Success, and Field Operations to achieve revenue targets and deliver long-term value to customers. The current assigned territory includes Kern County and the Central Coast of California and may shift based on business needs.
Responsibilities
● Develop and implement effective sales strategies to achieve regional growth and revenue targets.
● Conduct regular customer visits to execute account development plans, promote products, deliver updates on new technology, and gather customer feedback.
● Cultivate strong, partnership-based relationships with retailers, agronomists, and large growers to enhance brand awareness and customer loyalty.
● Drive product and platform adoption within assigned accounts and maintain ownership of regional revenue performance.
● Manage a geographic territory, performing effective territory planning to meet expansion and renewal goals.
● Collaborate with Field Services, Grower Relations, and Channel teams to support customer satisfaction, resolve issues, and reinforce account success.
● Participate in the introduction of new technology platforms, products, and enhancements to key accounts.
● Monitor competitive activity, market trends, and regional opportunities; develop tactics and recommendations to increase growth and mitigate risks.
● Maintain strong customer connectivity to ensure market needs inform product development and enhancement priorities.
● Identify and resolve cross-functional issues related to sales, marketing, and account management workflows.
● Lead contract negotiations with large or strategic customers.
● Provide ongoing product training, education, and support to customers and partners.
● Represent company at conferences, trade shows, grower meetings, and industry events.
Education and Experience Requirements
● Bachelor’s degree in business, Marketing, Agriculture, or a related field.
● Minimum 4 years of sales experience, preferably in agriculture, technology, or related industries.
● Minimum 2 years of experience managing a multi-county or multi-region territory.
● Working knowledge of farming operations, crop production, and agricultural irrigation practices.
● Demonstrated success executing business strategies and managing a structured sales pipeline.
● Proficiency with CRM software (HubSpot experience preferred).
● Valid driver’s license and ability to travel regularly within the assigned region.
Skills
● Excellent relationship-building and customer engagement skills.
● Strong communication and presentation abilities across diverse audiences.
● Ability to analyze data, interpret trends, and apply insights to sales strategies.
● High level of organization and attention to detail in planning, documentation, and follow-through.
● Strong problem-solving skills and the ability to manage competing priorities in a fast-paced environment.
● Ability to use mobile and web applications, digital tools, and CRM platforms.
Working Relationships (Intern/Extern)
● Director of Sales
● Sales Team – Coordinated account strategy and opportunity management.
● Field Services & Grower Relations Teams – Customer onboarding, installation support, and issue resolution.
● Marketing Team – Product positioning, messaging alignment, and event coordination.
● Key Customers – Relationship development, product adoption, and renewal engagement.
Challenges and Complexities:
● Balancing long sales cycles and seasonal timing.
● Driving adoption of technology solutions in traditional manual environments.
● Navigating competitive market pressures and fluctuating grower priorities.
● Maintaining high customer engagement during peak seasons and rapid product rollouts.
For immediate and confidential consideration, email resume to stebbins@greenadvice.com or call Steve Stebbins directly at 209 914-9988. Stebbins and Assoc. is the client’s recruitment partner.