Location: Preference for candidates to be based in Minnesota
Reports to: CEO; also works closely with the Leadership Team
About
Our client is the world’s leading Natural Chemical Company, a science-driven enterprise replacing synthetic chemistry with natural performance across agriculture, environment, home & garden, nutrition, and materials. These systems deliver chemical-like efficacy with zero residues, zero microplastics, and long-term stability, solving the reliability, shelf-life, and performance limitations that have historically constrained biological solutions. With more than 500 field trials, nine patents pending, and a fast-growing footprint across the U.S. and plans to enter LATAM, MENA, and Europe, company is driving a fundamental shift toward safer, more sustainable chemistry worldwide.
Through its family of SEVEN brands, providing growers, municipalities, retailers, manufacturers, and consumers with natural solutions that match or exceed the performance of conventional chemicals. Its asset-light model combines proprietary R&D, toll manufacturing, and regional partnerships, enabling rapid global scalability and consistent product quality. From professional agriculture to vector control, from home & garden to industrial coatings and nutrition, each product is designed around three commitments: Growth, Innovation, and Trust, delivering measurable results while protecting people and the planet.
Company is scaling to become the world’s first multi-sector natural-chemistry enterprise, targeting $150M in revenue and more than 20 enforceable patents by 2033. The company’s disciplined operating system (EOS), strong governance foundation, and diversified licensing strategy positions it for sustained global impact, investor confidence, and long-term enterprise value. As regulators, consumers, and industries accelerate away from hazardous synthetic chemicals, the new company brand stands at the center of this global transition — transforming how the world grows, protects, and thrives through the performance of chemistry and the safety of nature.
Mission
Lead the development and execution of strategic marketing and integrated brand strategy, driving awareness, adoption, and value creation across agriculture, consumer, and licensing verticals
(Environmental, Industrial, Nutrition). Position company as The Natural Chemical Company, uniting innovation, growth, and trust across all markets.
Key Outcomes (12–24 months)
- Brand Leadership & Awareness: Achieve top three brand awareness in biologicals within the U.S. specialty crop segment and measurable growth in brand recognition among distributors and growers.
- Product Launch Excellence: Successfully plan and execute the launch of new product lines. Deliver on-time, data-backed campaigns that drive trial adoption and positive ROI within 12 months of market entry.
- Sales Enablement & Regional Activation:
Develop and execute local and regional marketing programs to support sales growth. Deliver professional promotional materials, dealer kits, and event support for distributors, grower meetings, and trade shows. - Digital & Partner Enablement:
Deploy integrated CRM-based marketing automation (HubSpot / Monday.com) connecting distributors, partners, and licensees. Generate >25% YoY increase in qualified inbound leads and achieve ≥90% CRM data accuracy. - Content & Communication Excellence:
Implement unified corporate and product messaging in line with the Brand Playbook (“Growth. Innovation. Trust.”). Deliver consistent, compliant content across company’s .com and sub domains, social media, and trade events achieving >1M annual digital impressions and brand awareness. - People & Culture:
Build and mentor a small, high-performance marketing team. Establish quarterly Rocks, KPIs, and professional development.
Responsibilities
- Brand Strategy & Governance
- Lead implementation of the company’s new brand architecture.
- Maintain brand integrity and consistency across all regions, communications, and product lines.
- Manage corporate storytelling, visual identity, and communications alignment with the Brand Playbook.
- Go-to-Market & Product Marketing
- Translate proprietary technology advantages into clear, competitive market positioning.
- Develop and manage go-to-market plans for product launches, distributor programs, and retail initiatives.
- Support pricing, messaging, and promotional strategies to reinforce value-based market positioning.
- Digital Marketing & CRM Integration
- Oversee corporate and product websites, SEO, and digital advertising.
- Manage CRM and automation integration (HubSpot / Monday.com) for partner engagement and data analytics.
- Lead company’s social and media presence (LinkedIn, YouTube, X, Instagram, TikTok) with consistent technical and brand content.
- Channel & Partner Support
- Collaborate with Sales to develop distributor toolkits, promotional materials, training programs, and co-branded campaigns & events.
- Launch brand Academy certification for distributors and agronomists.
- Lead the Consumer and Home business retail and e-commerce marketing programs for the consumer brands working closely with R&D.
- Cross-Functional Alignment
- Collaborate with R&D, Regulatory, and Supply Chain teams to synchronize product availability, label compliance, and messaging.
- Partner with Finance and CEO to ensure marketing ROI, forecasting, and budget control.
- Measurement & Reporting
- Maintain key marketing metrics
- Present quarterly performance reviews to leadership and board, including awareness, engagement, and conversion data.
- (EOS) Planning & Management
- Conduct detailed market research and competitive analysis to support market and product strategic planning connecting goals, rocks and accountability.
- Coordinate product launches, campaigns to improve sales forecasting, monitor sell-through trends, and ensure accurate inventory and production alignment.
- Use the IDS process and Level 10 meetings to ensure mission goals are delivered.
Required Qualifications
- 10+ years of B2B marketing experience within ag-biologicals, crop protection, sustainable chemistry, or adjacent industries.
- Proven record of building brands and digital systems that scale across markets and channels.
- Strong understanding of technical product positioning and agricultural distribution networks.
- Demonstrated ability to collaborate cross-functionally and lead marketing execution in growth-stage organizations.
- BS/BA in Marketing, Business, Agronomy, or related field; MBA preferred.
KPIs
- Top three biological brand awareness (U.S.)
- Top three home & garden brand awareness and retail/e-retail presence 85% in the USA by 2030
- 25% YoY growth in digital engagement and inbound partner leads.
- Distributor activation of >1,000 accounts.
- CRM data accuracy and marketing automation compliance 90%.
- Delivery of Annual Natural Chemistry Report and 100% Playbook adherence.
Competencies
- Strategic and creative thinker with strong technical storytelling ability.
- Data-driven, disciplined, and execution-oriented.
- Collaborative leadership style with R&D, Sales, and Executive Teams.
- Experience working within EOS or similar operating systems preferred.
Compensation
- Competitive base salary + performance incentives (based on revenue, gross margin, and strategic objectives. Eligible for annual bonus, vehicle allowance, medical/dental/vision.
Equal Opportunity
Our client is an equal opportunity employer committed to creating an inclusive environment that values innovation, sustainability, and diversity in agriculture.
For immediate and confidential consideration, please contact Steve Stebbins (recruitment partner) at stebbins@greenadvice.com or call Steve directly at 209 914-9988